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FARE develops evidence-based policies and programs to reduce alcohol harm in Australia.

State of Play: Report reveals alcohol industry stronghold on Australian sport

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We collaborate with people who have a lived experience of alcohol harm to share their story, advocate for change, and inform policies to prevent and reduce alcohol harm.

Voices of Change

Hear from our community about how alcohol has impacted their life, and the change they want to create.

William has seen how alcohol and sport are intertwined his entire life. He wants to see change for his son’s wellbeing

Natalya’s story: The question that helped her cut out alcohol for good

Simon spent 20 years in alcohol marketing, now he wants to see industry better regulated

“I’ve not wasted a day in five years”: Brian shares sobriety journey

Scott’s journey to cutting out alcohol: ‘It was always an emotional dependence’

William, in a red jumper, standing in his backyard.

William has seen how alcohol and sport are intertwined his entire life. He wants to see change for his son’s wellbeing

Natalya is pictured standing in front of a park bench on a tiled floor outdoors. Natalya is a woman with light skin, dark hair, and is wearing a large coat and jeans.

Natalya’s story: The question that helped her cut out alcohol for good

Simon spent 20 years in alcohol marketing, now he wants to see industry better regulated

“I’ve not wasted a day in five years”: Brian shares sobriety journey

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Research & submissions

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Media releases

New report exposes the alcohol industry’s stronghold on Australian sport

Every AFL and NRL club in Australia is now sponsored by alcohol companies, while every NRL club and five AFL clubs also have gambling sponsors,

Policy

Alcohol ads in sport shape our culture and increase harm, we have an opportunity to address it

Across codes, sports promotion is inseparable from addictive and harmful products like alcohol.

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Alcohol and gambling sponsorship in Australian sport

05/08/2026

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Submission to the ACMA review of alcohol advertising rules in the Free TV Code

30/04/2026

A silhouette of a young boy watching tv.

Alcohol advertising on Australian commercial television: community attitudes

20/04/2026

Northern Territory Liquor Legislation Amendment (Fast Track Approvals) Bill 2026 Inquiry

27/03/2026

A large sporting stadium filled with people.

New report exposes the alcohol industry’s stronghold on Australian sport

Young woman giving hug to her son who has a teddybear while both sitt on a bed.

“Sport shapes culture”: Advocates, footballers call for action to prevent gender-based violence through sport

Alcohol ads in sport shape our culture and increase harm, we have an opportunity to address it